Heavyweights Microsoft And IBM Team Up To Launch Surface


Microsoft IBM

Microsoft is partnering up with IBM in to push Surface devices to enterprises. Microsoft whose Surface devices quarterly revenue total more than $1 billion USD, hopes to further increase that figure by putting said devices on more corporate desktop. Microsoft has sought out IBM who is one of the world’s largest software makers specifically in order to write the applications for the Surface devices with the explicit goal of tailoring the Surface devices to meet the everyday needs of consumer goods, financial and retail organizations. Microsoft wants to make Surface devices more appealing to enterprises with the IDC forecasting that enterprise PC upgrades will pick up more in the second of the year. Microsoft is hoping that by preemptively tailoring their Surface devices with software that caters to enterprises they will be able to increase their stranglehold on the Surface device market share.

Surface tablets are already incredibly prevalent in organizations such as the National Football League and Emirates airlines but has had more success with professional buyers and consumers than enterprises. IBM has been involved in similar deals in the past most notably one with Apple in 2014 in which IBM developed apps for the iPads and iPhones. For IBM this is a win/win as they will undoubtedly acquire more enterprise software customers yet they won’t have to worry about issues with supporting the hardware.

Microsoft believes that their unique Surface features will be able to fully utilize and take advantage of the IBM custom software with the applications revolving primarily around management, reporting, forecasting, employee productivity and analytics. Microsoft has also reached a similar partnership with Booz-Allen Hamilton in order to work on Surface tablets for the public sectors, health and government organizations. Although Microsoft sells pre-configured Surface tablets presently it would not divulge on whether or not it would customize the Surface hardware to meet the needs of enterprises. Currently Microsoft sells a Surface Book and Surface Pro 4 tablet as well as the Surface Hub which is a PC inside a large-screen display. With the Surface line being announced as a Service program, the Surface devices can be packaged with cloud services on a paid subscription basis. This will save customers from paying for the hard-ware upfront and will allow users to upgrade hardware faster.

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